What’s Different in the Big NI Market?

The customer experience online has been much the same for a few years now, and I am sure you are thinking, well, how are they going to change it, in Northern Ireland, for me?

There are two types of shopping.

Destination. You know where you are going and what you want to buy.

Browsing. You like to ‘go shopping’ to enjoy discovering new things, and finding new places.

So the Big NI Market is going to deliver both.


There will be multiple sectors, and one that will suit you.

In the B2B Sector there will be clickable boxes for these…

  1. Business
  2. Computers and Technology
  3. Events
  4. Financial
  5. Health and Wellbeing
  6. Hospitality and Tourism
  7. Household
  8. Digital Marketing, Design, Advertising
  9. Print and Media
  10. Pets and Animals
  11. Property
  12. Trades
  13. Legal

And in the retail or consumer section we are looking at these…

  1. Automotive
  2. For Children
  3. Computers and Electronics
  4. Crafts, Hobbies and Music
  5. Fashion and Jewellery
  6. Hair and beauty
  7. Florist and Home Decoration
  8. Garden
  9. Food and Drink
  10. Homeware and Furnishing
  11. Books and Stationary
  12. Health and Wellbeing
  13. Pets
  14. Photography, Print and Design
  15. Sports and Leisure
  16. Toys and Games
  17. Vape
  18. Cafes and Restaurants
  19. Places to Stay and Things to Do.

So we are going to Zag, while everyone Zigs. With thanks to John Hegarty, one of Adlands most famous creative writers….

Published by Tim McKane

40 Years in marketing communications developing award winning, pitch winning and most of all customer winning campaigns for clients across multiple business sectors from retail through health to public sector.

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