The customer experience online has been much the same for a few years now, and I am sure you are thinking, well, how are they going to change it, in Northern Ireland, for me?
There are two types of shopping.
Destination. You know where you are going and what you want to buy.
Browsing. You like to ‘go shopping’ to enjoy discovering new things, and finding new places.
So the Big NI Market is going to deliver both.
Destination
There will be multiple sectors, and one that will suit you.
In the B2B Sector there will be clickable boxes for these…
- Business
- Computers and Technology
- Events
- Financial
- Health and Wellbeing
- Hospitality and Tourism
- Household
- Digital Marketing, Design, Advertising
- Print and Media
- Pets and Animals
- Property
- Trades
- Legal
And in the retail or consumer section we are looking at these…
- Automotive
- For Children
- Computers and Electronics
- Crafts, Hobbies and Music
- Fashion and Jewellery
- Hair and beauty
- Florist and Home Decoration
- Garden
- Food and Drink
- Homeware and Furnishing
- Books and Stationary
- Health and Wellbeing
- Pets
- Photography, Print and Design
- Sports and Leisure
- Toys and Games
- Vape
- Cafes and Restaurants
- Places to Stay and Things to Do.
So we are going to Zag, while everyone Zigs. With thanks to John Hegarty, one of Adlands most famous creative writers….